Questions to ask an insurance advisor

Use this list in any conversation with an advisor, including one AdvisorPro connects you with. Print it or keep it open on your phone, and write the answers down. You can always say you want time to think.

About the advisor

About the options

About how it works

Before you decide

Common questions

How do I check that an advisor is licensed?

Each province has a regulator or council with a lookup tool. Your province's page on this site names it. Ask the advisor for their name and licence details and check them there.

Does an advisor have to tell me how they are paid?

Rules about disclosure differ by province and product, so it is fair to ask directly. A good advisor will explain it plainly.

What is the difference between an agent and a broker?

In general, an agent represents one insurer and a broker works with several insurers. Titles and rules differ by province, so ask who the advisor represents.

More in Guides and checklists

General information, not advice or a recommendation. Rules differ by province and by insurer, so confirm with your insurer or a licensed advisor. This page was last checked in November 2026.