Financial protection for the people who depend on you.
Life insurance replaces the income and support your family would lose if something happened to you. It's often the coverage people put off longest, precisely because it's the hardest to think about — which is exactly why having it in place matters.
Tell us what you need and we'll connect you with a licensed insurance advisor. Talking to an advisor carries no obligation.
Term insurance covers you for a set number of years and is usually the lowest-cost way to buy a large amount of coverage. Permanent insurance is designed to last your whole life and generally costs more for the same amount.
A life insurance death benefit paid to a beneficiary is generally tax-free in Canada. Other tax rules can apply, for example to the estate or to some permanent policies, so a tax professional can confirm your situation.
There is no single right number. People often start with the income their family would need to replace, then add debts, children's education and final expenses, and subtract savings and existing coverage. Our life insurance needs calculator walks through it.
Yes. Group coverage through an employer can end when you leave the job, which is one reason some people also look at a personal policy. Check what your employer plan includes and what happens if you leave.
A beneficiary is the person or people you name to receive the death benefit. Naming one usually lets the money go straight to them rather than through your estate. You can generally change it later, and the rules differ in Quebec.
Pick your province or territory for a plain-language overview of how insurance works there.