Desjardins General Insurance: who they are, in plain facts
A neutral profile of Desjardins General Insurance: when it started, where it is based and where to find its own claims and complaint information. AdvisorPro is not connected to Desjardins and does not rate, rank or recommend insurers.
At a glance
Started: 1944, as the first subsidiary of Desjardins Group, under the name Société d'assurance des caisses populaires
Head office: Lévis, Quebec
Owned by: Desjardins Group, a Quebec-based co-operative financial group
Names you may see: Desjardins General Insurance, Desjardins Insurance, The Personal (group home and auto insurance, founded in 1974) and, until its rebranding, State Farm Canada
A short history
1944: Desjardins Group's first subsidiary is created.
1974: The Personal is founded and introduces group home and auto insurance in Canada.
2008: Home and auto insurance expands into Ontario.
2014: Desjardins Group acquires State Farm's Canadian operations.
2018: The State Farm Canada brand begins to be replaced by the Desjardins name, a change planned to finish by the end of 2019.
Claims, questions and changes. Use the phone number, website or app on your policy documents. If you bought through a broker or an agent, they can also help you start a claim or make a change.
A complaint. Start with Desjardins's own complaint process, which you can find on its website or in your policy documents. If it is not resolved, there are independent bodies you can turn to. See where insurer complaints data and help live.
Companies change names, owners and brands over time, so confirm anything that matters to you on the company's own website or in your policy documents. This page uses the name only to say which company it is about.
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No. AdvisorPro is not affiliated with or endorsed by Desjardins, and it does not sell insurance. Company names are used only to say which company a page is about.
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More in Insurance companies in Canada: plain facts
General information, not advice or a recommendation. Rules differ by province and by insurer, so confirm with your insurer or a licensed advisor. This page was last checked in November 2026.