Last updated: November 11, 2026
If you have a concern about the website or how AdvisorPro handled your request, such as an error, an accessibility barrier, a privacy concern, or a referral that did not go as you expected, email hello@advisorpro.ca. Please tell us what happened, when, and how to reach you, and include any dates or screenshots that help.
We will acknowledge your complaint within five business days and aim to give you a written response within 30 days. If it will take longer, we will tell you why and when to expect an answer. Raising a complaint will never affect how we treat you.
AdvisorPro does not give advice, sell insurance, arrange coverage or handle claims, so we cannot resolve complaints about those things. Start with the advisor's firm or the insurer, which must have a complaint process and give you its details. If you are not satisfied with the response, you can take your complaint to the regulator or an ombudsman service.
For example: in Ontario, RIBO (ribo.com) for general insurance brokers and the Financial Services Regulatory Authority of Ontario, FSRA (fsrao.ca); in Québec, the Autorité des marchés financiers (lautorite.qc.ca); in British Columbia, the BC Financial Services Authority (bcfsa.ca); in Alberta, the Alberta Insurance Council (abcouncil.ab.ca). Free, independent complaint services are available across Canada, including the General Insurance OmbudService (giocanada.org) for most home, auto and business insurance, and OmbudService for Life & Health Insurance (olhi.ca) for life, disability and health insurance. The Canadian Council of Insurance Regulators (ccir-ccrra.org) lists the regulator for every province and territory.
If you tell us about a concern with an advisor we referred you to, we will pass it to their firm if you ask us to, and we will take it into account when deciding who we refer people to.
Privacy questions and complaints can be sent to hello@advisorpro.ca. If we have not resolved your concern, you can complain to the Office of the Privacy Commissioner of Canada (priv.gc.ca) or, depending on where you live, the privacy commissioner for Alberta (oipc.ab.ca), British Columbia (oipc.bc.ca) or Québec (cai.gouv.qc.ca). Our Privacy Policy has more detail.